 |
How do we do it?
Knowing when your peak trading hours are and who your target market is, is key to ensuring you find the right sound for your business. We’ll help you find the perfect mix for your store and each of its zones and provide regular musical updates to keep your channel fresh, your customers entertained, your staff motivated and positive feelings flowing.
In-store radio from PH Radio allows you to create an inspiring and stimulating environment. We use in-depth and specialist knowledge to produce a music library that’s unique to you; reflecting your brand ethos, identity and values. By playing music that your customers can connect to on an emotional level, your business will benefit from an increase in footfall, customer loyalty and dwell time, which could dramatically boost your sales and revenue. You can also highlight in-store promotions with audio advertisements that can be placed strategically between tracks.
Your library will be scheduled to play the most appropriate style of music according to your specific customer demographic, in relation to trading patterns and store activity for maximum effect. This will be updated on a monthly or quarterly basis to keep your channel current and fresh.
Music Publishing Rights
When you purchase a sound recording in any format i.e. CD, tape, vinyl, download etc this only gives you the right to use that sound recording for personal non-commercial use. Phonographic Performance Ltd (PPL) owns the Copyright in the vast majority of sound recordings in the UK and the copying of those sound recordings is an act restricted by Copyright under Section 17 of the Copyright Designs & Patents Act 1988.
Recently a number of companies have been creating background music services for commercial premises, such as bars and hotels to be played through an iPod or similar MP3 player.
In order to copy sound recordings for any commercial purpose, for example to create a background music service for iPods or for broadcast, you are required by law to be licensed by PPL. Provision of such services without the necessary licence is an infringement of PPL’s Copyright and PPL will take action under Sections 17 & 97 of the Copyright Designs and Patents Act through the courts to enforce its copyright. Anyone found infringing Copyright is liable to pay damages, court costs and PPL’s legal costs. |
|
 |
Enquiry:
Discuss your bespoke music collection with a consultant today...
We can visit your business within 24 hours anywhere in the UK
|
|
|
|